Newspaper-receive-Supporter-Award-for-support-during-Welsh-floods

Byline: The RNLI has awarded a Media Relations Supporter Award to Welsh publication The Western Mail following their £10,000 fundraising campaign in the wake of the Aberystwyth floods last year.
Page Content:

Following severe flooding in the Borth and Aberystwyth area in June 2012, which saw many residents evactuated from their homes, the Western Mail pledged £1,000 to the RNLI’s Flood Rescue Team, and asked another nine companies to each do the same in order to raise £10,000 towards the charity’s work. They reached their target in just nine days.

The RNLI’s Flood Rescue Team is available 24 hours a day, 7 days a week, deploying to flooding events in the UK, Ireland and abroad to perform search and rescue. The team were tasked alongside lifeboats from Borth and Aberystwyth to assist the emergency services with searching areas of the town affected by the flooding to ensure everyone had been evacuated safely.

In addition to fundraising, The Western Mail demonstrated responsible reporting, focusing on the rescue effort and consistently highlighting the fact that the Flood Rescue Team were volunteers. A double page spread focused on the day jobs of all the crew at Borth Lifeboat Station – endearing the lifeboat crew to the public and educating their large readership about the RNLI’s volunteer ethos.

Melanie Hide, the RNLI’s Head of Communications, said: ‘Not only has their help and support meant a £10,000 donation for the RNLI, it has also helped the charity to build relationships with groups and organisations whom we previously have not approached. We are incredibly grateful for their support.’

The charity is now planning a networking event with those companies involved, which include Network Rail and Scottish Power, to strengthen local relationships and discuss how they might work together in the future.

The Flood Rescue Team were also deployed to flooding in St Asaph, North Wales, in November 2012. Last year was the busiest year for the team, with 12 deployments, the highest since the team were formed in 2000.

ENDS

Notes to editors
• The RNLI’s annual presentation of awards takes place at the Barbican Centre in London on 23 May. Medals for gallantry are presented to crew, volunteers and lifeguards. Fundraisers and corporate partners are also recognised for their contribution to the charity.
• Other recipients of RNLI Supporter Awards will feature on RNLI social media channels in the coming weeks, and will use the hashtag #ProudOfOurCrowd. 

Media contacts
For further information, please contact:
• Lauren Hockey, Public Relations Officer, on 01202 336194 or by email at lauren_hockey@rnli.org.uk
• Danielle Rush, Public Relations Manager (Wales and the West), on 01745 585162 or by email at danielle_rush@rnli.org.uk
• Eleri Roberts, Press Officer (Wales and the West), on 01745 585162 or by email at eleri_roberts@rnli.org.uk  

Byline: The RNLI has awarded a Media Relations Supporter Award to Welsh publication The Western Mail following their £10,000 fundraising campaign in the wake of the Aberystwyth floods last year.
Page Content:

Following severe flooding in the Borth and Aberystwyth area in June 2012, which saw many residents evactuated from their homes, the Western Mail pledged £1,000 to the RNLI’s Flood Rescue Team, and asked another nine companies to each do the same in order to raise £10,000 towards the charity’s work. They reached their target in just nine days.

The RNLI’s Flood Rescue Team is available 24 hours a day, 7 days a week, deploying to flooding events in the UK, Ireland and abroad to perform search and rescue. The team were tasked alongside lifeboats from Borth and Aberystwyth to assist the emergency services with searching areas of the town affected by the flooding to ensure everyone had been evacuated safely.

In addition to fundraising, The Western Mail demonstrated responsible reporting, focusing on the rescue effort and consistently highlighting the fact that the Flood Rescue Team were volunteers. A double page spread focused on the day jobs of all the crew at Borth Lifeboat Station - endearing the lifeboat crew to the public and educating their large readership about the RNLI's volunteer ethos.

Melanie Hide, the RNLI’s Head of Communications, said: ‘Not only has their help and support meant a £10,000 donation for the RNLI, it has also helped the charity to build relationships with groups and organisations whom we previously have not approached. We are incredibly grateful for their support.’

The charity is now planning a networking event with those companies involved, which include Network Rail and Scottish Power, to strengthen local relationships and discuss how they might work together in the future.

The Flood Rescue Team were also deployed to flooding in St Asaph, North Wales, in November 2012. Last year was the busiest year for the team, with 12 deployments, the highest since the team were formed in 2000.

ENDS

Notes to editors
• The RNLI’s annual presentation of awards takes place at the Barbican Centre in London on 23 May. Medals for gallantry are presented to crew, volunteers and lifeguards. Fundraisers and corporate partners are also recognised for their contribution to the charity.
• Other recipients of RNLI Supporter Awards will feature on RNLI social media channels in the coming weeks, and will use the hashtag #ProudOfOurCrowd. 

Media contacts
For further information, please contact:
• Lauren Hockey, Public Relations Officer, on 01202 336194 or by email at lauren_hockey@rnli.org.uk
• Danielle Rush, Public Relations Manager (Wales and the West), on 01745 585162 or by email at danielle_rush@rnli.org.uk
• Eleri Roberts, Press Officer (Wales and the West), on 01745 585162 or by email at eleri_roberts@rnli.org.uk