Byline: Do you have the skills to challenge a lifeguard on-line?
As part of the RNLI’s new lifeguard fundraising campaign, ‘Life first’, the charity has launched an on-line brainwave game and is asking people to log on to see if they are capable of challenging the charity’s own lifeguards.
The game, which can be found on the campaign website www.rnli.org.uk/lifefirst, has a series of different brain challenging games giving people the opportunity to see if they can beat the scores of real RNLI lifeguards.
RNLI lifeguard supervisor John Powell says:
‘The brainwave game is a brilliant way to challenge your friends and family and is great fun but the message behind this game and the Life first campaign itself is that with more and more people visiting UK beaches it is becoming even more important that lifeguards are available to help keep people safe.
As RNLI lifeguards we receive a high quality of training, we have the latest lifesaving equipment and work closely with the RNLI lifeboat crews in order to ensure the charity is providing a rescue service from the beach to the open sea.
‘This game aims to create an awareness of the campaign but also allows people to see if they have the ‘brainwave’ power to beat the RNLI lifeguards. We would encourage everyone to log on and remember when you’re deciding where to go for the day, make sure you put Life first and choose a lifeguarded beach’
Every year thousands of people get into difficulties on UK beaches. In 2001 the RNLI started to provide lifeguard cover on UK beaches in response to the changes in the way people use the sea. Since then the RNLI has expanded its service and this year the charity will be providing lifeguard cover to local authorities* in England and Wales, totalling over 100 beaches.
The charity is hoping to reach ¼ million people through the new game and this will compliment other activities throughout the life of the campaign.
*The RNLI provides a lifeguard service to local authorities who are responsible for beach safety in the area.
Notes to editors
We are encouraging everyone to visit the website and see if they can beat the scores of RNLI lifeguards. Celebrities will be able to have their names on the score board to show their support and brain power. The game can be downloaded onto your own personal site in order to show your support for the campaign. Please visit www.rnli.org.uk/lifefirst
The RNLI is a registered charity and continues to rely on voluntary contributions and legacies for income.
Photographs of RNLI lifeguards are attached and can be accessed at www.rnli.org.uk/press.
RNLI media contacts
For more information please telephone Claire-marie Harris, RNLI Public Relations Officer on 01202 336064 or email@example.com or RNLI Public Relations on 01202 336789.
The RNLI online
For more information on the RNLI please visit www.rnli.org.uk News releases and other media resources are available at www.rnli.org.uk/press.
For more details on the RNLI’s Life first campaign, go to www.rnli.org.uk/lifefirst