RNLI-launches-new-online-Press-Centre

Byline: RNLI launches new online Press Centre
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The Royal National Lifeboat Institution is pleased to announce the launch of its new online multimedia Press Centre (www.rnli.org.uk/press).
 
Capable of hosting video and high-resolution photos, the Press Centre has been devised to meet the demands of the changing digital media landscape and to open an Internet window into the latest news about the charity’s rescues, volunteer lifeboat crews, lifeguards, fundraising and all the RNLI has to offer. Key features include:
 
  • Multimedia news releases with downloadable photos and videos
  • Photo library with high-resolution photos for download
  • Video library containing RNLI clips in Flash format and coding to enable third-party websites to use the footage freely
  • News releases delivered by topic and by region
  • Search facility allowing the user to find news releases, photos and video by date, region, topic and keyword
  • RSS feeds for news releases, photos and videos
  • Comprehensive contact details for national and regional press officers
 
Spencer Gammond, Head of External Communications, says:
 
‘The news landscape has changed beyond recognition in the last decade with the rise of digital media. The RNLI is responding to that revolution with its progressive e-media strategy in which the Press Centre will play a crucial role. We hope the Press Centre will allow journalists, supporters and the general public to gain greater insight into the valuable work carried out by our volunteers and staff around the coasts of the United Kingdom and Republic of Ireland.’
 
In conjunction with the new Press Centre the RNLI has introduced a single 24-hour Press Office contact number – 01202 336789 – for national media and out-of-hours press inquiries. For details of regional and local RNLI media press contacts please go to www.rnli.org.uk/who_we_are/press_centre/regional_contact
 
 
RNLI media contacts
For more information about the Press Centre please contact RNLI Public Relations on 01202 336789.
 
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates over 230 lifeboat stations in the UK and Ireland and has more than 100 lifeguard units on beaches around the UK. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824 its lifeboat crews and lifeguards have saved over 137,000 lives. The RNLI is a charity registered in England, Scotland and the Republic of Ireland.
Byline: RNLI launches new online Press Centre
Page Content:
The Royal National Lifeboat Institution is pleased to announce the launch of its new online multimedia Press Centre (www.rnli.org.uk/press).
 
Capable of hosting video and high-resolution photos, the Press Centre has been devised to meet the demands of the changing digital media landscape and to open an Internet window into the latest news about the charity’s rescues, volunteer lifeboat crews, lifeguards, fundraising and all the RNLI has to offer. Key features include:
 
  • Multimedia news releases with downloadable photos and videos
  • Photo library with high-resolution photos for download
  • Video library containing RNLI clips in Flash format and coding to enable third-party websites to use the footage freely
  • News releases delivered by topic and by region
  • Search facility allowing the user to find news releases, photos and video by date, region, topic and keyword
  • RSS feeds for news releases, photos and videos
  • Comprehensive contact details for national and regional press officers
 
Spencer Gammond, Head of External Communications, says:
 
‘The news landscape has changed beyond recognition in the last decade with the rise of digital media. The RNLI is responding to that revolution with its progressive e-media strategy in which the Press Centre will play a crucial role. We hope the Press Centre will allow journalists, supporters and the general public to gain greater insight into the valuable work carried out by our volunteers and staff around the coasts of the United Kingdom and Republic of Ireland.’
 
In conjunction with the new Press Centre the RNLI has introduced a single 24-hour Press Office contact number – 01202 336789 – for national media and out-of-hours press inquiries. For details of regional and local RNLI media press contacts please go to www.rnli.org.uk/who_we_are/press_centre/regional_contact
 
 
RNLI media contacts
For more information about the Press Centre please contact RNLI Public Relations on 01202 336789.
 
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates over 230 lifeboat stations in the UK and Ireland and has more than 100 lifeguard units on beaches around the UK. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824 its lifeboat crews and lifeguards have saved over 137,000 lives. The RNLI is a charity registered in England, Scotland and the Republic of Ireland.