Byline: Zoë Ball supports RNLI’s latest campaign
Celebrity Zoë Ball is supporting the Royal National Lifeboat Institution’s (RNLI) new lifeguard fundraising campaign, which is being launched today in a bid to raise awareness of the importance of lifeguards and the charity’s changing role – from a lifeboat service to a lifeboat and lifeguard service.
The ‘Life first’ campaign, is aimed at beach goers and hopes to explain to those using the UK’s beaches this summer the quality of lifeguarding that protects their families and loved ones every time they visit an RNLI lifeguarded beach – as a charity that is reliant upon public support and donations this campaign is crucial for the future funding of the RNLI.
Zoë Ball says:
‘If you have trouble packing your bag when you go to the beach, spare a thought for the RNLI lifeguards. As well as sunglasses and suncream, they need flags, rescue tubes, whistles, first aid kits – loads of stuff – not forgetting the rescue watercraft and boats too. And they have to be trained to use it all.
‘The RNLI’s a charity, so it needs help from the public to meet the cost of all this gear and training. It doesn’t come cheap, but what you get in return is priceless: an expert rescue service that puts Life first.’
Since the RNLI was founded in 1824 it has always responded to how people use the sea. As beaches are getting busier there is an increasing need for lifeguards. The charity first started providing lifeguard cover to local authorities* in 2001 and has expanded its service rapidly over the last seven years. This year the RNLI’s integrated service will see trained lifeguards patrolling over 100 beaches in England and Wales with the hope of expanding this service to over 200 beaches within the next few years.
RNLI trained lifeguards have the experience, expertise and up to date rescue kit to provide a world-class lifesaving service on the beaches around the UK and to help the thousands of people who get into serious difficulties on UK beaches every year.
Life first camapign manager Will Stephens says:
‘We are delighted that Zoë Ball is supporting our campaign, which highlights the need for a high standard of lifeguarding cover across the UK. Having RNLI lifeguarded beaches means everyone who visits these beaches will benefit from the high quality training, equipment and professionalism provided by the charity.
The RNLI lifeguards and lifeboat crew work extremely closely. As a lifesaving charity we’ve always responded to continuous changes in sea. We’ve introduced inshore lifeboats, hovercraft to search and rescue at sea and have expanded our lifeboat service to cover inland waterways. Behind every such development has been the same purpose: to save life. We put life first and are encouraging you to do the same by backing the Life first campaign.’
People can support the RNLI’s Life first campaign by visiting www.rnli.org.uk/lifefirst or calling 0845 121 4999
*The RNLI provides a lifeguard service to local authorities who are responsible for beach safety in the area.
Notes to editors
- A VNR and pictures of Zoë ball are attached for your use. A higher quality version will be available from the RNLI press centre www.rnli.org.uk /press. If you have any problems please contact the press office.
- The Life first campervan will be at Chiswick, London between 9:00-10:00 on Friday 23May before it joins the Run To The Sun convoy down to Newquay. Campaign Manager Will Stephens and Lifeguard Iain Edwards welcome all to come and have a look around the full-equipped campervan and speak to them about the Life first campaign.
- This year, RNLI lifeguards will patrol 89 beaches across the southwest (Cornwall, Devon and Dorset), and eight beaches in Nolfolk. For the first time, this summer season there will also be RNLI lifeguards on 13 beaches in Pembrokeshire.
- The RNLI is a registered charity and continues to rely on voluntary contributions and legacies for income.
RNLI media contacts
For more information please telephone Claire-marie Harris, Public Relations Officer on 01202 336064 or firstname.lastname@example.org or RNLI Public Relations on 01202 336789.
The RNLI online
For more information on the RNLI please visit www.rnli.org.uk News releases and other media resources are available at www.rnli.org.uk/press.
For more details on the RNLI’s Life first campaign, go to www.rnli.org.uk/lifefirst