Stephen Wheatley, a volunteer crewmember from Tower Lifeboat Station, donned his full Royal National Lifeboat Institution (RNLI) lifesaving kit as he encouraged people to sign up to this campaign and donate tweets and posts to the charity, rather than pounds and pence.
Stephen got on his soap box and told a dramatic RNLI rescue story this morning. But the Tower crew member went on to explain that the best way to share the RNLI’s rescue stories is not to get on a soap box, but to use social media and, in particular, through the charity’s new #SaveWave campaign.
This campaign encourages the public to share RNLI rescue stories on Facebook and Twitter to create ‘waves’ of awareness for the lifesaving work that the charity delivers.
To help make these waves, members of the public can sign up to the campaign using their social media accounts. Signing up is easy, all you have to do is visit savewave.rnli.org and choose to sign up your Facebook or Twitter account – or both. Then, two specially selected RNLI rescue stories will automatically be shared through your Facebook or Twitter accounts each week.
Stephen Wheatley, Tower Lifeboat Station volunteer crew member, said: ‘You don’t need to get on your soapbox to share the RNLI’s rescue stories. Sign up to our new #SaveWave campaign instead.
‘This campaign is all about sharing rescue stories with the public. It is so important that people hear about the lifesaving work that the RNLI’s volunteer lifeboat crews and lifeguards carry out every day, as the charity relies on public donations to keep on saving lives.
‘Our volunteer lifeboat crews and lifeguards put themselves in harm’s way every day to help save lives at sea and keep people safe. But most members of the public are probably unaware of these rescue stories, which often involve true acts of bravery and courage. We want to create a wave of exposure that will lead to more donations.
‘Through the #SaveWave campaign we want members of the public to hear about our rescue stories, which are taking place all the time. Help us share these rescue stories. Be part of the wave.’
TV presenter Simon Thomas has already leant his support to the campaign. The Sky Sports presenter has signed up to the campaign and encouraged his 137,000 followers to do the same by tweeting: ‘Help spread the word about the @RNLI and their rescues by joining the latest awareness campaign #SaveWave’
George Rawlinson, RNLI Operations Director, said: ‘This campaign is not about donating money – signing up to #SaveWave is completely free. It’s about the RNLI describing and sharing appropriate examples of our rescues with as many people as possible. So I’d encourage anyone with a Twitter or Facebook account to sign up and donate tweets and posts to the RNLI, rather than pounds and pence on this occasion.
‘By the end of the campaign we hope to have shared our rescue stories with over one million people. That’s a big wave of awareness.’
The #SaveWave campaign runs until Sunday 29 September 2013.
The RNLI is the charity that saves lives at sea around the coasts of the UK and Ireland.
Notes to editors
• Stephen Wheatley may be available for media interviews. Please contact Luke Blissett, Public Relations Officer, on the below contact details to request an interview with Stephen.
RNLI media contacts
For more information please telephone Luke Blissett, Public Relations Officer, on 07836 511633 or email email@example.com.
Alternatively, call the RNLI Press Office on 01202 336789 or email firstname.lastname@example.org.