Oct 28


Byline: Royal National Lifeboat Institution volunteer crew members are featuring in a new YouTube film created to raise awareness of the RNLI and its lifesaving gifts – gifts that provide a vital source of funds for the charity.
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The film highlights the extraordinary work of ordinary people, RNLI lifeboat volunteers who are ready to drop everything 24/7 to answer the call for help.

The film features 41 crew members from seven lifeboat stations, alongside the charity’s lifeguards and RNLI volunteers from a lifeboat station manager to an RNLI shop volunteer. Towards the end of the film the crew prepare for the launch of the lifeboat and put on their kit. The cost of items that they put on, from sea boots to safety helmets, is displayed to drive home the cost of keeping volunteers safe in what can be treacherous sea conditions. The RNLI depends on the generosity of the public in order to continue its lifesaving work and buying its lifesaving gifts is one way that the public can help the charity.

Ben James, RNLI volunteer crew member from Tenby lifeboat station, took part in the filming. He is also an ICT Technician at a local secondary school in his day job. He explains:

'It was great to get involved in a project like this, helping to show what we do and what we need the donations for. Lots of people really value gifts with meaning rather than something they already have or don’t really need. So an RNLI lifesaving gift is a great way to show that you care about your friends or family and the worthwhile cause that is close their heart.'

The RNLI’s lifesaving gifts and gift cards are available at RNLIshop.org/outonashout, with all funds going towards the charity’s lifesaving work. The RNLI uses the money from lifesaving gift purchases where the need is greatest in order to continue saving lives at sea. The recipient of the gift receives a thank-you card or e-card that explains the value of the gift and how it benefits the charity. Free delivery is offered on all lifesaving gifts.

Notes to editors

Crew from the following RNLI lifeboat stations feature in the film: Swanage, Lyme Regis, Blackpool, Chiswick, Fleetwood, Tower and Tenby.

RNLI media contacts
For more information please contact RNLI PR Officers: Pamela Saunders on 01202 336064 / pamela_saunders@rnli.org.uk or Julia Sylvester on 01202 336225 / julia_sylvester@rnli.org.uk.

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