Move-over-Oxford-and-Cambridge-the-RNLI-has-launched-the-Alternative-Boat-Race

Byline: Shortly before the BNY Mellon Boat Race gets underway on Sunday 6 April, a new event being held only a short distance from the event’s finish line will see 250 model lifeboats take to the River Thames in a race to raise funds for the RNLI.
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A month today, the RNLI is running its first Alternative Boat Race on a stretch of the Thames just a stone’s throw up-river from the official Boat Race finish line. Some 250 model lifeboats will race against each other on the Syon Reach section of the river and rowing clubs from across the UK are being encouraged to sponsor one of the model lifeboats to help raise funds for the charity and their own club.

The winner of the race will win the RNLI Alternative Boat Race trophy while the rowing club that raises the most money will win a master class with World Rowing Championship bronze medallist, Adam Freeman-Pask. An exciting new addition to Boat Race day, the event will be preceded by a celebrity row in a 100-year-old wooden lifeboat.

Peter Dawes, RNLI Regional Operations Manager, says: ‘This event is going to be a real spectacle. As well as being good fun and a great sight, the event will raise valuable funds for the RNLI to help save lives at sea.

‘We are really keen to encourage rowing clubs to support this event by sponsoring the model lifeboats. They will be able to decorate their lifeboat with a name and club colours and they will even get to keep their mini lifeboat after the race has finished. Rowing clubs can use the Alternative Boat Race to help raise funds for their own club, with all of the money raised being split evenly between the RNLI and their rowing club.’

The RNLI’s Alternative Boat Race will take place at 3pm on Sunday 6 April 2014 and will start on Syon Reach, adjacent to Syon Park and upstream of Kew Bridge. The finish line will be 1,000m down-river close to the London Apprentice pub. The official BNY Mellon Boat Race will start at 6pm on the same day, finishing just a short distance away.

Peter Dawes continues: ‘I’d encourage anyone planning on watching the official Boat Race between Oxford and Cambridge on the Thames to support the RNLI’s Alternative Boat Race beforehand. Our event will certainly whet your appetite for the main race!’

A minimum fundraising target of £1,000 will be set for the rowing club – half of the money raised will go to the rowing club, with the other half being donated to the RNLI.

The RNLI has four lifeboat stations on the River Thames: Teddington, Chiswick, Tower and Gravesend. Last year, the RNLI rescued 67 rowers across the UK and Ireland – that’s more than one rower rescued every single week. In total, 430 people were rescued by the RNLI on the River Thames last year, with Tower being the busiest of the charity’s 237 lifeboat stations.

 

Notes to editors

• Keep up to date with the latest news and join the conversation using the hashtag #RNLIboatrace

• Rowing clubs interested in signing up should contact the RNLI’s Alison Denmark on 01202 336115 or email boatrace@rnli.org.uk

• All sponsorship must be transparent and anyone who donates must know where their money is going, who their money will benefit and in what proportion.

RNLI media contacts

For more information please contact:
Alastair McCormick
Ketchum for the RNLI
alastair.mccormick@ketchum.com
020 7611 3665

Byline: Shortly before the BNY Mellon Boat Race gets underway on Sunday 6 April, a new event being held only a short distance from the event’s finish line will see 250 model lifeboats take to the River Thames in a race to raise funds for the RNLI.
Page Content:

A month today, the RNLI is running its first Alternative Boat Race on a stretch of the Thames just a stone’s throw up-river from the official Boat Race finish line. Some 250 model lifeboats will race against each other on the Syon Reach section of the river and rowing clubs from across the UK are being encouraged to sponsor one of the model lifeboats to help raise funds for the charity and their own club.

The winner of the race will win the RNLI Alternative Boat Race trophy while the rowing club that raises the most money will win a master class with World Rowing Championship bronze medallist, Adam Freeman-Pask. An exciting new addition to Boat Race day, the event will be preceded by a celebrity row in a 100-year-old wooden lifeboat.

Peter Dawes, RNLI Regional Operations Manager, says: ‘This event is going to be a real spectacle. As well as being good fun and a great sight, the event will raise valuable funds for the RNLI to help save lives at sea.


‘We are really keen to encourage rowing clubs to support this event by sponsoring the model lifeboats. They will be able to decorate their lifeboat with a name and club colours and they will even get to keep their mini lifeboat after the race has finished. Rowing clubs can use the Alternative Boat Race to help raise funds for their own club, with all of the money raised being split evenly between the RNLI and their rowing club.’

The RNLI’s Alternative Boat Race will take place at 3pm on Sunday 6 April 2014 and will start on Syon Reach, adjacent to Syon Park and upstream of Kew Bridge. The finish line will be 1,000m down-river close to the London Apprentice pub. The official BNY Mellon Boat Race will start at 6pm on the same day, finishing just a short distance away.

Peter Dawes continues: ‘I’d encourage anyone planning on watching the official Boat Race between Oxford and Cambridge on the Thames to support the RNLI’s Alternative Boat Race beforehand. Our event will certainly whet your appetite for the main race!’

A minimum fundraising target of £1,000 will be set for the rowing club – half of the money raised will go to the rowing club, with the other half being donated to the RNLI.

The RNLI has four lifeboat stations on the River Thames: Teddington, Chiswick, Tower and Gravesend. Last year, the RNLI rescued 67 rowers across the UK and Ireland – that’s more than one rower rescued every single week. In total, 430 people were rescued by the RNLI on the River Thames last year, with Tower being the busiest of the charity’s 237 lifeboat stations.

 

Notes to editors

• Keep up to date with the latest news and join the conversation using the hashtag #RNLIboatrace

• Rowing clubs interested in signing up should contact the RNLI’s Alison Denmark on 01202 336115 or email boatrace@rnli.org.uk

• All sponsorship must be transparent and anyone who donates must know where their money is going, who their money will benefit and in what proportion.

RNLI media contacts

For more information please contact:
Alastair McCormick
Ketchum for the RNLI
alastair.mccormick@ketchum.com
020 7611 3665