The-simple-cup-of-tea-The-nations-favourite-and-a-vital-part-of-our-routine

Byline: A survey carried out by The Royal National Lifeboat Institution (RNLI) has laid bare Britain’s obsession with tea.
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As thousands of people are gearing up for the H2Only challenge of drinking nothing but water for two weeks from Tuesday 27 May 2014, the RNLI’s research gives an insight into the nation’s drinking habits.

We often ask what is more British than the humble cuppa. Well the RNLI has now provided the answer. A YouGov survey of more than 2,000 British adults has shown overwhelmingly that tea is the most British drink. A staggering 86% when given a list of non-alcoholic beverages said that tea is the drink that most represents the British people. You might think that an ice cold can of pop, a cup of coffee or even a pint of beer might be the nation’s favourite drink, but no – 32% of those asked said tea was their favourite tipple.

For most Brits, their morning routine often includes a cup of tea or a coffee on the run but just how critical is that first cuppa of the day? The results are surprising. When asked what the most essential part of their morning routine is, 60% said their first cup of tea or coffee, compared with 52% who chose breakfast and just 39% who said having a shower. This shows just how difficult the H2Only challenge is, with participants having to give up their beloved morning cuppa – as well as all other drinks except water – for two long weeks.

So, how much tea and coffee do we actually drink? The research showed that 58% of us drink 4 or more cups of tea and coffee a day – that’s the equivalent of 3.6 average-sized bath tubs over the course of the year. Incredibly, over a quarter of Brits (27%) get through 5.4 baths (at least 6 cups a day) of tea and coffee per year, while 4% get through 10 or more cups a day – that’s a whopping 9.1 baths over the year .

During the same two week period as the H2Only campaign will run over this year, RNLI lifeboat crews rescued 674 people in 2013. Chris Speers, volunteer crew member at the RNLI’s Poole lifeboat station, is taking on the challenge. He said: ‘Through taking part or sponsoring participants in the H2Only challenge, the public will help raise vital funds to support RNLI lifesavers across the UK and Ireland. As a crew member, I know just how important every pound raised is. It pays for the lifeboats we use, our kit and our training – all of which keeps us safe when we’re out on a shout.’

When it came to the regional differences, the results spouted some interesting statistics. For example, 38% in the South of England chose tea as their favourite drink compared with 35% in the North. When it came to those coffee drinkers amongst us, just 19% in the South chose it as their favourite drink compared with 22% in the North of England. When it comes to alcohol, only 10% of those in Wales chose either beer or wine as their favourite drink, compared with 20% of those in London.

The RNLI’s H2Only campaign asks people to raise money for the charity by taking up the challenge of drinking nothing but water for two weeks. We are advised to drink around 8 glasses of water per day , but our research showed that 17% of Brits don’t drink any glasses of pure water during an average day. The H2Only challenge can therefore not only raise vital funds for the charity whose volunteer lifeboat crews and lifeguards rescued 9,951 people last year, but it can also go some way to help get us all drinking more water and staying hydrated.

All those brave enough to take on the H2Only challenge can sign up now online at www.H2Only.org.uk and download the free app from Google Play or the Apple App Store. The H2Only app provides participants with information about the money they save through giving up all drinks but water – and the calories they’ve ditched too.

RNLI media contacts
For more information please contact:

James Hardy
Ketchum for the RNLI
james.hardy@ketchum.com
020 7611 3672

Pippa Maloney
Ketchum for the RNLI
pippa.maloney@ketchum.com
020 7611 3642

Notes for journalists
All figures, unless otherwise stated are from YouGov Plc. The survey was carried out between 24-25 April 2014 and the total sample size was 2,338 adults. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Byline: A survey carried out by The Royal National Lifeboat Institution (RNLI) has laid bare Britain’s obsession with tea.
Page Content:

As thousands of people are gearing up for the H2Only challenge of drinking nothing but water for two weeks from Tuesday 27 May 2014, the RNLI’s research gives an insight into the nation’s drinking habits.

We often ask what is more British than the humble cuppa. Well the RNLI has now provided the answer. A YouGov survey of more than 2,000 British adults has shown overwhelmingly that tea is the most British drink. A staggering 86% when given a list of non-alcoholic beverages said that tea is the drink that most represents the British people. You might think that an ice cold can of pop, a cup of coffee or even a pint of beer might be the nation’s favourite drink, but no – 32% of those asked said tea was their favourite tipple.

For most Brits, their morning routine often includes a cup of tea or a coffee on the run but just how critical is that first cuppa of the day? The results are surprising. When asked what the most essential part of their morning routine is, 60% said their first cup of tea or coffee, compared with 52% who chose breakfast and just 39% who said having a shower. This shows just how difficult the H2Only challenge is, with participants having to give up their beloved morning cuppa – as well as all other drinks except water – for two long weeks.

So, how much tea and coffee do we actually drink? The research showed that 58% of us drink 4 or more cups of tea and coffee a day – that’s the equivalent of 3.6 average-sized bath tubs over the course of the year. Incredibly, over a quarter of Brits (27%) get through 5.4 baths (at least 6 cups a day) of tea and coffee per year, while 4% get through 10 or more cups a day – that’s a whopping 9.1 baths over the year .

During the same two week period as the H2Only campaign will run over this year, RNLI lifeboat crews rescued 674 people in 2013. Chris Speers, volunteer crew member at the RNLI’s Poole lifeboat station, is taking on the challenge. He said: ‘Through taking part or sponsoring participants in the H2Only challenge, the public will help raise vital funds to support RNLI lifesavers across the UK and Ireland. As a crew member, I know just how important every pound raised is. It pays for the lifeboats we use, our kit and our training – all of which keeps us safe when we’re out on a shout.’

When it came to the regional differences, the results spouted some interesting statistics. For example, 38% in the South of England chose tea as their favourite drink compared with 35% in the North. When it came to those coffee drinkers amongst us, just 19% in the South chose it as their favourite drink compared with 22% in the North of England. When it comes to alcohol, only 10% of those in Wales chose either beer or wine as their favourite drink, compared with 20% of those in London.

The RNLI’s H2Only campaign asks people to raise money for the charity by taking up the challenge of drinking nothing but water for two weeks. We are advised to drink around 8 glasses of water per day , but our research showed that 17% of Brits don’t drink any glasses of pure water during an average day. The H2Only challenge can therefore not only raise vital funds for the charity whose volunteer lifeboat crews and lifeguards rescued 9,951 people last year, but it can also go some way to help get us all drinking more water and staying hydrated.

All those brave enough to take on the H2Only challenge can sign up now online at www.H2Only.org.uk and download the free app from Google Play or the Apple App Store. The H2Only app provides participants with information about the money they save through giving up all drinks but water – and the calories they’ve ditched too.


RNLI media contacts
For more information please contact:

James Hardy
Ketchum for the RNLI
james.hardy@ketchum.com
020 7611 3672

Pippa Maloney
Ketchum for the RNLI
pippa.maloney@ketchum.com
020 7611 3642

Notes for journalists
All figures, unless otherwise stated are from YouGov Plc. The survey was carried out between 24-25 April 2014 and the total sample size was 2,338 adults. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).