Popular-family-run-store-Wilkinson-recognised-for-raising-funds-for-the-RNLI

Byline: The Weymouth branch of popular homeware store Wilkinson are set to be recognised for their inspired fundraising efforts with a national award from the RNLI, the charity that saves lives at sea.
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Employees from the seaside town pledged to raise £20,000 for their local lifeboat station, but in fact raised an incredible £65,000 through bucket collections, in-store events and a unique row-a-thon.

Representatives from the store, now known as Wilko, will receive the Corporate Supporter Award at a ceremony at London’s Barbican Centre on Thursday, 22 May.

The team began their fundraising in January last year, and surpassed their initial target after just four months.

The team held book sales, cake sales, colouring competitions for children as well as a dragon boat race. They also undertook an in-store row-a-thon, aiming to row the 300-mile distance between each of the 13 stores in their region. Between them, they actually rowed 489 miles, raising hundreds of pounds in the process. 

Speaking of the team’s decision to support the charity, Weymouth Store Manager Tim Williams said: ‘Our store chose the RNLI as they are very locally relevant – we often see the lifeboat launching to help those in trouble at sea, and the lifeguards on the beach in the summer months are a welcome sight for visitors to the town.

‘When the weather’s bad, we’re tucked up in bed in the worst conditions and the crew have volunteered to go and save lives. That’s something we really admired.

‘It’s made us extremely proud and privileged to raise both funds and awareness for a worthwhile charity.’ 

Keeping the momentum for a whole year proved to be a challenge for the group, so they hit upon the idea of setting up social media groups and circulating newsletters so that staff were up to date and engaged.

Ros Whitlock, Corporate Partnerships Manager for the RNLI, says: ‘The difference that Wilko has made is incredible. The money they have raised will help pay for the running costs of 13 lifeboat stations across the South West, and will also go towards funding the launching equipment for the Shannon, the RNLI’s newest class of lifeboat.

‘In many ways the employees of Wilko share qualities with our lifeboat crews – the ability to pull together to achieve an aim, a passion for what they do and a sense of fun.

‘I’m delighted that their enthusiasm and brilliance has been recognised with this award.’

ENDS

Notes to editors
• The RNLI’s annual presentation of awards takes place at the Barbican Centre in London on Thursday 22 May. Fundraisers and corporate partners are recognised for their contribution to the charity.
• A short film about Wilkinson’s story is available
• Other recipients of RNLI Supporter Awards will feature on RNLI social media channels, and will use the hashtag #ProudOfOurCrowd. 

For further information, please contact:
• Lauren Hockey, Public Relations Officer on 01202 336134 / 07884 117369 or by email at lauren_hockey@rnli.org.uk

Byline: The Weymouth branch of popular homeware store Wilkinson are set to be recognised for their inspired fundraising efforts with a national award from the RNLI, the charity that saves lives at sea.
Page Content:

Employees from the seaside town pledged to raise £20,000 for their local lifeboat station, but in fact raised an incredible £65,000 through bucket collections, in-store events and a unique row-a-thon.

Representatives from the store, now known as Wilko, will receive the Corporate Supporter Award at a ceremony at London’s Barbican Centre on Thursday, 22 May.

The team began their fundraising in January last year, and surpassed their initial target after just four months.

The team held book sales, cake sales, colouring competitions for children as well as a dragon boat race. They also undertook an in-store row-a-thon, aiming to row the 300-mile distance between each of the 13 stores in their region. Between them, they actually rowed 489 miles, raising hundreds of pounds in the process. 

Speaking of the team’s decision to support the charity, Weymouth Store Manager Tim Williams said: ‘Our store chose the RNLI as they are very locally relevant – we often see the lifeboat launching to help those in trouble at sea, and the lifeguards on the beach in the summer months are a welcome sight for visitors to the town.

‘When the weather’s bad, we’re tucked up in bed in the worst conditions and the crew have volunteered to go and save lives. That’s something we really admired.

‘It’s made us extremely proud and privileged to raise both funds and awareness for a worthwhile charity.’ 

Keeping the momentum for a whole year proved to be a challenge for the group, so they hit upon the idea of setting up social media groups and circulating newsletters so that staff were up to date and engaged.

Ros Whitlock, Corporate Partnerships Manager for the RNLI, says: ‘The difference that Wilko has made is incredible. The money they have raised will help pay for the running costs of 13 lifeboat stations across the South West, and will also go towards funding the launching equipment for the Shannon, the RNLI’s newest class of lifeboat.

‘In many ways the employees of Wilko share qualities with our lifeboat crews – the ability to pull together to achieve an aim, a passion for what they do and a sense of fun.

‘I’m delighted that their enthusiasm and brilliance has been recognised with this award.’

ENDS

Notes to editors
• The RNLI’s annual presentation of awards takes place at the Barbican Centre in London on Thursday 22 May. Fundraisers and corporate partners are recognised for their contribution to the charity.
• A short film about Wilkinson’s story is available
• Other recipients of RNLI Supporter Awards will feature on RNLI social media channels, and will use the hashtag #ProudOfOurCrowd. 

For further information, please contact:
• Lauren Hockey, Public Relations Officer on 01202 336134 / 07884 117369 or by email at lauren_hockey@rnli.org.uk