RNLIs-H2Only-challenge-set-to-put-the-nation-to-the-test

Byline: From Tuesday 27 May, thousands of people across the UK and Ireland will put their self-control to the test by taking on the Royal National Lifeboat Institution’s (RNLI) H2Only challenge – giving up all drinks except for water for two weeks.
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Not only does the RNLI’s demanding H2Only challenge test people’s self-control, it provides participants with the opportunity to have a post bank holiday detox – while raising vital funds for the charity that saves lives at sea.

Specially commissioned RNLI research shows that the majority of Brits (69%) chose health as the key factor in giving something up or taking on a new challenge – with the H2Only challenge providing participants with a perfectly timed opportunity to enjoy a hydration health kick after the excesses of the bank holiday weekend and before the summer is in full swing and the football World Cup kicks off.

So far, approximately 5,000 participants have signed up to take on the H2Only challenge – with the deadline for sign-ups closing on Tuesday 27 May when the challenge begins.

The H2Only challenge has some high profile support including Ben Fogle, the TV presenter and adventurer. Ben is probably best known for his endeavour in rowing across the Atlantic in January 2006. He tweeted recently: ‘I’ve taken on some challenges in my time, but 2 weeks drinking only water? Blimey. Can you go #H2Only for the @RNLI.’

Another supporter of the RNLI and someone who is no stranger to water and tough challenges is TV presenter and sailor Hannah White. Hannah is a highly accomplished sportswoman, having sailed the Atlantic ocean solo, achieving a podium position in the OSTAR (original single handed transatlantic race) – one of the toughest sailing races on the globe.

Hannah commented: ‘I am delighted to offer my continued support to the RNLI and in particular for the H2Only challenge. The RNLI is a fantastic organisation and one which is close to my heart. I have been in some terrifying situations on the water so I appreciate how important the RNLI is in saving lives at sea. I am urging my friends and family to get involved in H2Only not only to raise money but to make a healthy change to their lives.’

Having spent much of their time in the world’s most fearsome oceans, Hannah and Ben are acutely aware of the risks which come with being on the ocean and are supporters of the RNLI and the H2Only campaign. Sky Sports and former Blue Peter presenter Simon Thomas is an RNLI supporter and he also tweeted his support for the campaign, encouraging his 137,000 followers on twitter to sign up and take on the H2Only challenge.

The H2Only challenge gives people the chance to embrace water as a healthy hydration choice and feel the benefits of exercising self-control. In the YouGov survey of over 2,000 people for the RNLI, when exercising self-control 40% of Brits say they feel happy; 35% feel strong; 28% feel calm and 46% feel proud.

Anyone brave enough to take on the H2Only can sign up at www.h2only.org.uk before Tuesday 27 May.

 

For more information please contact:
James Hardy
Ketchum for the RNLI
james.hardy@ketchum.com
020 7611 3672

Pippa Maloney
Ketchum for the RNLI
pippa.maloney@ketchum.com
020 7611 3642

Notes for journalists
All figures, unless otherwise stated are from YouGov Plc. The survey was carried out between 24 – 25 April 2014 and the total sample size was 2,338 adults. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Availability of Hannah White
We are pleased to say that Hannah White is available for media interviews on the day of the release (Friday 23 May). Please contact Pippa Maloney or James Hardy (details above) for more information. 
 

Byline: From Tuesday 27 May, thousands of people across the UK and Ireland will put their self-control to the test by taking on the Royal National Lifeboat Institution’s (RNLI) H2Only challenge – giving up all drinks except for water for two weeks.
Page Content:

Not only does the RNLI’s demanding H2Only challenge test people’s self-control, it provides participants with the opportunity to have a post bank holiday detox – while raising vital funds for the charity that saves lives at sea.

Specially commissioned RNLI research shows that the majority of Brits (69%) chose health as the key factor in giving something up or taking on a new challenge – with the H2Only challenge providing participants with a perfectly timed opportunity to enjoy a hydration health kick after the excesses of the bank holiday weekend and before the summer is in full swing and the football World Cup kicks off.

So far, approximately 5,000 participants have signed up to take on the H2Only challenge – with the deadline for sign-ups closing on Tuesday 27 May when the challenge begins.

The H2Only challenge has some high profile support including Ben Fogle, the TV presenter and adventurer. Ben is probably best known for his endeavour in rowing across the Atlantic in January 2006. He tweeted recently: 'I've taken on some challenges in my time, but 2 weeks drinking only water? Blimey. Can you go #H2Only for the @RNLI.'

Another supporter of the RNLI and someone who is no stranger to water and tough challenges is TV presenter and sailor Hannah White. Hannah is a highly accomplished sportswoman, having sailed the Atlantic ocean solo, achieving a podium position in the OSTAR (original single handed transatlantic race) – one of the toughest sailing races on the globe.

Hannah commented: ‘I am delighted to offer my continued support to the RNLI and in particular for the H2Only challenge. The RNLI is a fantastic organisation and one which is close to my heart. I have been in some terrifying situations on the water so I appreciate how important the RNLI is in saving lives at sea. I am urging my friends and family to get involved in H2Only not only to raise money but to make a healthy change to their lives.’

Having spent much of their time in the world’s most fearsome oceans, Hannah and Ben are acutely aware of the risks which come with being on the ocean and are supporters of the RNLI and the H2Only campaign. Sky Sports and former Blue Peter presenter Simon Thomas is an RNLI supporter and he also tweeted his support for the campaign, encouraging his 137,000 followers on twitter to sign up and take on the H2Only challenge.

The H2Only challenge gives people the chance to embrace water as a healthy hydration choice and feel the benefits of exercising self-control. In the YouGov survey of over 2,000 people for the RNLI, when exercising self-control 40% of Brits say they feel happy; 35% feel strong; 28% feel calm and 46% feel proud.

Anyone brave enough to take on the H2Only can sign up at www.h2only.org.uk before Tuesday 27 May.

 

For more information please contact:
James Hardy
Ketchum for the RNLI
james.hardy@ketchum.com
020 7611 3672

Pippa Maloney
Ketchum for the RNLI
pippa.maloney@ketchum.com
020 7611 3642

Notes for journalists
All figures, unless otherwise stated are from YouGov Plc. The survey was carried out between 24 – 25 April 2014 and the total sample size was 2,338 adults. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Availability of Hannah White
We are pleased to say that Hannah White is available for media interviews on the day of the release (Friday 23 May). Please contact Pippa Maloney or James Hardy (details above) for more information.