Giant-welly-crowns-Edinburghs-Princes-Street

Byline: The Royal National Lifeboat Institution (RNLI) has today (1 May 2015) unveiled a giant yellow welly in Edinburgh as part of a series of eight foot tall yellow wellington boot sculptures to mark the launch of its national fundraising campaign, Mayday.
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The larger-than-life welly boots – which represent the yellow wellies worn by the charity’s volunteer lifeboat crew members – touched down at 9am in Edinburgh, London, Cardiff and Dublin to mark the start of the RNLI’s flagship fundraising campaign.

The Edinburgh #YellowWelly will be situated at the bottom of North Bridge, next to the Wellington Statue until 6.30pm on 1 May.

The RNLI operates 237 lifeboat stations around the UK and Ireland, including three on the River Thames in London. Last year, RNLI lifeboat crews launched 8,462 times, rescuing 8,727 people and saving 368 lives. They are on-call 24/7, every day of the year, ready to respond emergencies.

The charity is now issuing its own call for help and is asking people to support its Mayday fundraising campaign across the May Day bank holiday weekend, from 1–4 May.

The welly unveiling marks the start of a busy weekend of fundraising for the lifesaving charity, as dedicated RNLI fundraisers will be out in force and a host of welly-themed events will be happening across the UK and Ireland over the bank holiday weekend. Fundraisers and volunteer lifeboat crew members will accompany each giant yellow welly to collect donations and talk to members of the public about the RNLI’s lifesaving work.

The RNLI is encouraging anyone near the giant wellies – which will be in situ for one day – to visit, take photos and show their support on social media using the hashtag #YellowWelly and @RNLI.

A host of celebrities including Virgin Founder Sir Richard Branson; TV and radio presenter Dermot O’Leary, five-time Olympic gold medallist Sir Steve Redgrave; the most successful sailor in Olympic history Sir Ben Ainslie; radio presenters Lisa Snowdon and Dave Berry; and TV presenter and author Fern Britton have also shown their support for the RNLI Mayday campaign by posing for photoshoots wearing RNLI yellow wellies. Images of them sporting the wellies can be found here http://rnli.org/NewsCentre/Pages/default.aspx.

To donate, visit RNLI.org/Mayday or text MAYDAY to 70007 to donate £3. Funds raised through the Mayday campaign will help fund the RNLI’s lifesaving work. Texts cost £3 + standard network rate. Please ensure you have the bill payer’s permission. The RNLI will receive £3.

Media contacts
For more information, please contact Sarah Mehigan (Sarah.Mehigan@freshwater-uk.com) or Sarah Bartlett (Sarah.Bartlett@freshwater-uk.com) on 020 7067 1595.

Notes to Editors
• Photos are attached showing the giant yellow welly installed outside the National Archives for Scotland, next to the Wellington Statue. Please credit Rob McDougal.
• Yellow wellies are an essential piece of RNLI crew kit, giving protection, warmth and, importantly, grip when out on rough water. The RNLI has 4,600 volunteer crew members, each needing kit and regular training. It costs £1,400 per year to train a crew member.

Byline: The Royal National Lifeboat Institution (RNLI) has today (1 May 2015) unveiled a giant yellow welly in Edinburgh as part of a series of eight foot tall yellow wellington boot sculptures to mark the launch of its national fundraising campaign, Mayday.
Page Content:

The larger-than-life welly boots – which represent the yellow wellies worn by the charity’s volunteer lifeboat crew members – touched down at 9am in Edinburgh, London, Cardiff and Dublin to mark the start of the RNLI’s flagship fundraising campaign.

The Edinburgh #YellowWelly will be situated at the bottom of North Bridge, next to the Wellington Statue until 6.30pm on 1 May.

The RNLI operates 237 lifeboat stations around the UK and Ireland, including three on the River Thames in London. Last year, RNLI lifeboat crews launched 8,462 times, rescuing 8,727 people and saving 368 lives. They are on-call 24/7, every day of the year, ready to respond emergencies.

The charity is now issuing its own call for help and is asking people to support its Mayday fundraising campaign across the May Day bank holiday weekend, from 1–4 May.

The welly unveiling marks the start of a busy weekend of fundraising for the lifesaving charity, as dedicated RNLI fundraisers will be out in force and a host of welly-themed events will be happening across the UK and Ireland over the bank holiday weekend. Fundraisers and volunteer lifeboat crew members will accompany each giant yellow welly to collect donations and talk to members of the public about the RNLI’s lifesaving work.

The RNLI is encouraging anyone near the giant wellies – which will be in situ for one day – to visit, take photos and show their support on social media using the hashtag #YellowWelly and @RNLI.

A host of celebrities including Virgin Founder Sir Richard Branson; TV and radio presenter Dermot O’Leary, five-time Olympic gold medallist Sir Steve Redgrave; the most successful sailor in Olympic history Sir Ben Ainslie; radio presenters Lisa Snowdon and Dave Berry; and TV presenter and author Fern Britton have also shown their support for the RNLI Mayday campaign by posing for photoshoots wearing RNLI yellow wellies. Images of them sporting the wellies can be found here http://rnli.org/NewsCentre/Pages/default.aspx.

To donate, visit RNLI.org/Mayday or text MAYDAY to 70007 to donate £3. Funds raised through the Mayday campaign will help fund the RNLI’s lifesaving work. Texts cost £3 + standard network rate. Please ensure you have the bill payer’s permission. The RNLI will receive £3.


Media contacts
For more information, please contact Sarah Mehigan (Sarah.Mehigan@freshwater-uk.com) or Sarah Bartlett (Sarah.Bartlett@freshwater-uk.com) on 020 7067 1595.

Notes to Editors
• Photos are attached showing the giant yellow welly installed outside the National Archives for Scotland, next to the Wellington Statue. Please credit Rob McDougal.
• Yellow wellies are an essential piece of RNLI crew kit, giving protection, warmth and, importantly, grip when out on rough water. The RNLI has 4,600 volunteer crew members, each needing kit and regular training. It costs £1,400 per year to train a crew member.